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A Business Plan for Importing BC Wine into Hong Kong

Date created
Author: Au, Ernest
Table wine consumption is growing briskly in Hong Kong, especially after the abolishment of the 80% import duty. Hong Kong consumers are sophisticated and readily buy into the wine culture. Although the marketplace for table wine is crowded, there are virtually no BC products for sale. A marketing opportunity may exist. This analysis examines the viability of a business plan to export premium BC table wine into Hong Kong. Based on an augmented Porter’s Five Forces analysis, the competitive landscape is found to be less than ideal. However, a Blue Ocean Strategy may lead to new market space for the BC table wine by creating a unique, premium, single-serve product. A marketing plan and financial analysis are specified.
EMBA Project-Simon Fraser University
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