Skip to main content

A Business Plan for Importing BC Wine into Hong Kong

Date created
2011-04
Authors/Contributors
Author: Au, Ernest
Abstract
Table wine consumption is growing briskly in Hong Kong, especially after the abolishment of the 80% import duty. Hong Kong consumers are sophisticated and readily buy into the wine culture. Although the marketplace for table wine is crowded, there are virtually no BC products for sale. A marketing opportunity may exist. This analysis examines the viability of a business plan to export premium BC table wine into Hong Kong. Based on an augmented Porter’s Five Forces analysis, the competitive landscape is found to be less than ideal. However, a Blue Ocean Strategy may lead to new market space for the BC table wine by creating a unique, premium, single-serve product. A marketing plan and financial analysis are specified.
Document
Description
EMBA Project-Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Permissions
You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes.
Scholarly level
Peer reviewed?
No
Language
English
Download file Size
EMBA 2011 Ernest Au.pdf 953.47 KB

Views & downloads - as of June 2023

Views: 74
Downloads: 9