An Analysis of Strategic Opportunities available to an Environmental Consulting and Engineering firm

Company Y is a full-service environmental and engineering consultancy cost leader with a client base in British Columbia and Alberta. The firm's services help both public and private sector clients meet their environmental obligations under federal, provincial and municipal government legislation, regulations and programs, as well as meet industry standards, regulations, and best practice. Renewable energy, heat savings and energy efficiency initiatives that reduce greenhouse gas emissions and climate change impact are environmental sector growth areas. Despite being part of the heat and energy efficiency sector, Company Y's Renewable Energy division operates at a loss. This paper presents a strategic analysis of the Renewable Energy division's primary service, geoexchange, and discusses the options available to Company Y's management team.