Prelude Mixed-Use Development – Business Plan

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The purpose of this paper is to assess the feasibility of Prelude, a land development project that proposes a mix of uses in City Centre, Surrey, BC. Market research needed to focus on both hotel and condominium markets. Additional research was needed to confirm the cost projections of the pro forma. Research was collected in several ways. Some data was mined from municipal websites, other data was gleaned from industry organizations and even further material was harvested from talks with industry experts. Research results largely supported the projections of the pro forma. However, in some cases, the results prompted changes to the financial forecasts. Results also identified certain risks and caused mitigating solutions to be considered. The process resulted in the project being recommended for investment.
EMBA Project-Simon Fraser University
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