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Remembered Futures: A Narratological Approach to Strategic Analysis and Heuristic Scenario Planning in the Grocery Retail Industry

Date created
2011-04
Authors/Contributors
Abstract
The purpose of this project is to illustrate how narrative techniques can be used to analyze and generate strategy. Grocery retail is the industry focus, with Loblaw Companies Limited acting as the fulcrum firm. Of particular interest are the conclusions drawn and potential new corporate and business unit direction in a mature, low-growth, and highly competitive market. Analysis of these potential strategic decisions will culminate in the development of a series of scenarios. These scenarios will then be reapplied to the organizational narrative to assess story fit.
Document
Description
EMBA Project-Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Permissions
You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes.
Scholarly level
Peer reviewed?
No
Language
English
Download file Size
EMBA 2011 Adam Cowart.pdf 1.34 MB

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