Strategic Analysis of a New Division in the Northern Civil Consulting Industry

The purpose of this paper is to identify options the Binnie Northern Division (BND) can implement and execute to help improve its strategic position in the Northern Civil Consulting Industry (NCCI) in Northern British Columbia (NBC). The paper will provide: 1) A description of the NCCI and its limits (geographic and services) 2) BND’s current strategic position 3) An industry analysis of customers and competitors to help identify the BND’s strengths, weaknesses, and industry opportunities and threats (SWOT) Alternatives will then be identified and narrowed down to options, which address the SWOT and can be implemented by the BND. The key strategic issue the BND faces is finding qualified staff. The recommended options include building alliances with educational institutions and purchasing a small firm in the NCCI.