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Strategic Analysis for Patch Ltd.

Date created
2012-04
Authors/Contributors
Author: Louis, Owen
Abstract
This paper is a strategic analysis for the start-up Patch Ltd. Patch has developed innovative products for growing produce in homes and will compete in the consumer containergrowing industry. The industry and the company are introduced along with urban agriculture trends. The industry is analysed using Porter’s 5 forces analysis, and a competitive analysis compares Patch to its competitors in key success factors found in the 5 forces analysis. A strategy is developed using opportunities and threats derived from the competitive analysis. The implementation of this strategy is then detailed, within the constraints of the company’s resources. Concluding the paper are final recommendations and an implementation timeline.
Document
Description
EMBA Project-Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Permissions
You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes.
Scholarly level
Peer reviewed?
No
Language
English
Download file Size
EMBA 2012 Owen Louis.pdf 14.91 MB

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