Strategic Analysis for Patch Ltd.

This paper is a strategic analysis for the start-up Patch Ltd. Patch has developed innovative products for growing produce in homes and will compete in the consumer containergrowing industry. The industry and the company are introduced along with urban agriculture trends. The industry is analysed using Porter’s 5 forces analysis, and a competitive analysis compares Patch to its competitors in key success factors found in the 5 forces analysis. A strategy is developed using opportunities and threats derived from the competitive analysis. The implementation of this strategy is then detailed, within the constraints of the company’s resources. Concluding the paper are final recommendations and an implementation timeline.