Strategic Analysis of Autodesk and the Move to Cloud Computing

Date created
2012-04
Authors/Contributors
Abstract
This paper provides an analysis of the opportunity for Autodesk to move its core technology to a cloud delivery model. Cloud computing offers clients a number of advantages, such as lower costs for computer hardware, increased access to technology and greater flexibility. With the IT industry embracing this transition, software companies need to plan for future change and lead with innovative solutions. Autodesk is in a unique position to capitalize on this market shift, as it is the leader in engineering design software and would be the first in this industry to offer design solutions through the cloud. This paper considered a number of factors when looking at the move to cloud computing, including an analysis of the current environment and competitive landscape. Autodesk faces the need for anticipatory change to ensure the company stays ahead of a rapidly changing industry. Constant innovation and ever-improving computer technology makes it important that companies stay on top of their game to avoid losing to the competition. This type of change can be difficult to predict making it critical that senior executives be prepared to lead the company forward into future growth. Autodesk also needs to consider changing expectations among customers, which include the need for easier access to products, simpler interfaces and an overall enhanced user experience.
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Description
EMBA Project-Simon Fraser University
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EMBA 2012 Kathleen Kewley.pdf 463.26 KB