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Strategic Analysis of the Enterprise Mobile Device Management Software Industry

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This paper analyzes the enterprise mobile device management industry and evaluates three strategic alternatives by which an established computer systems management software manufacturing company can enter this industry. The analysis of the three strategic alternatives to build, buy or partner in order to bring to market an enterprise mobile device management product offering delves into an examination of the company’s existing position and performance; conducts an external analysis of the enterprise mobile device management industry by exploring key competitors, customer segments, sources of advantage, and analysis of the Five Forces; evaluates relative positions of determined strategic alternatives, and probes their respective feasibility. The project concludes by recommending the option of a non-equity-based licensing alliance with an established pure-play enterprise mobile device management software manufacturer and identifies three potential partner candidates for further technical evaluation.
EMBA Project-Simon Fraser University
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EMBA 2012 Dmitry Shesterin.pdf 3.54 MB

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