This paper analyzes the enterprise mobile device management industry and evaluates three strategic alternatives by which an established computer systems management software manufacturing company can enter this industry. The analysis of the three strategic alternatives to build, buy or partner in order to bring to market an enterprise mobile device management product offering delves into an examination of the company’s existing position and performance; conducts an external analysis of the enterprise mobile device management industry by exploring key competitors, customer segments, sources of advantage, and analysis of the Five Forces; evaluates relative positions of determined strategic alternatives, and probes their respective feasibility. The project concludes by recommending the option of a non-equity-based licensing alliance with an established pure-play enterprise mobile device management software manufacturer and identifies three potential partner candidates for further technical evaluation.
EMBA Project-Simon Fraser University
Copyright is held by the author.
You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes.
Member of collection