Online Public Policy Engagement

Date created
2012-04
Authors/Contributors
Abstract
This paper considers the use of online public policy engagement as a potential tool for political parties to create sustainable competitive advantage. The analysis draws on business strategy frameworks to review how online policy engagement would affect party operations, supply chains and brand attitudes. Key issues considered include whether public servants or party employees should run the project; how parties can use the data provided by participants to acquire competitive advantages; and a discussion on potential project risks, process design and project costs.
Document
Description
EMBA Project-Simon Fraser University
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Copyright is held by the author(s).
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You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes.
Scholarly level
Peer reviewed?
No
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Attachment Size
EMBA 2012 Christopher Steinbach.pdf 1.57 MB