This paper considers the use of online public policy engagement as a potential tool for political parties to create sustainable competitive advantage. The analysis draws on business strategy frameworks to review how online policy engagement would affect party operations, supply chains and brand attitudes. Key issues considered include whether public servants or party employees should run the project; how parties can use the data provided by participants to acquire competitive advantages; and a discussion on potential project risks, process design and project costs.
EMBA Project-Simon Fraser University
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