A Strategic Analysis of Canada Post's Parcel Ecommerce Growth Strategy

Date created
2012-04
Authors/Contributors
Author: Brock, Kerry
Abstract
Canada Post is a market leader in the business to consumer residential delivery of parcels in Canada. There is an increasing demand for residential delivery due to the worldwide growth in ecommerce sales. This paper presents a strategic analysis of the opportunity for Canada Post to increase its breadth and depth in the parcel delivery industry in Canada. The analysis will review the parcel industry, the ecommerce opportunity, an internal review of Canada Post, develop and evaluate four strategic alternatives and recommend a strategy for Canada Post. Canada Post’s current environment and capabilities suggest that to maintain its position of market leader it must put an emphasis on the development of new technologies and improve efficiencies and reliability. Investment in technology and transformation of the organization are the keys to success if Canada Post is to be successful at mitigating the risk of erosion of its competitive advantages in the marketplace.
Document
Description
EMBA Project-Simon Fraser University
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No
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EMBA 2012 Kerry Brock.pdf 1.61 MB