This paper analyzes the Fraser Basin Council (FBC), a non-profit organization, its current strategic position, core competencies in the sustainability consulting industry, and the impact of the external environment on its activities. The paper considers some core adjacencies of maintaining existing businesses, building emerging businesses and creating future viable options. Three strategic alternatives are provided to increase “fee-for-service” revenue: 1) expanding government contracts, 2) entering the private sector market segment, and 3) expanding “flow-through projects.” The recommended approach is to enter the private sector segment, as it satisfies two key objectives: 1) keeping FBC financially viable by increasing revenue and net surplus; and 2) maintaining FBC’s core mission. A detailed implementation plan is set out to help FBC put the recommendations and core adjacencies into action.
EMBA Project-Simon Fraser University
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