Aurora North America, a venture founded by Dr. Da-Yung Wang, endeavours to offer its coating products while providing low-cost, quality solutions to North American manufacturers who apply thin-films to their goods. The objective of this proposed research is to provide a comprehensive analysis of the market opportunities for Aurora. This paper seeks to identify markets that have yet to fully adopt Physical Vapor Deposition (PVD) technology, as well as their potential customers. Market trend of past years will be analyzed, and future market values will be estimated based on these numbers. In addition, this analysis identifies suitable target areas in which Aurora is likely to achieve competitive advantage. Detailed analysis of market opportunity ofmodern PVD technology application and entrance strategies will be highlighted. This report is preliminary research of the large-scale PVD application market – further research should be conducted for more in-depth information.
MOT MBA Project-Simon Fraser University
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