Author: Scott, Stacy
This project is a business plan for an assisted living facility concept called Oak Village Assisted Living. The purpose of this document is to outline the industry, trends and competitors. It then goes on to introduce the Oak Village concept and how it intends to differentiate itself in the marketplace and carve out a niche to support future expansion and growth while continuing to define the assisted living segment of the retirement living market. The business model is defined and detailed to illustrate Oak Village’s unique offering and describes the key features that will set it apart from its rivals. The economics, marketing plan, operating plan, management team and projected financials for both the facility development and initial operations are also included. The two key elements of this venture that will determine its success are the real estate development and the business model for the Oak Village concept. Stacy Scott will ultimately oversee each of these, but pertinent industry professionals will be engaged to improve chances for overall success. Ultimately, the exit strategy will be to sell to a strategic buyer, one of the large national or international retirement living companies, as the industry continues to see significant consolidation both domestically and abroad.
EMBA Project-Simon Fraser University
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