Mosaic Calgary Business Plan

MOSAIC has been a town house developer in the Vancouver area for over a decade. It has built its success with thoughtful design, urban densification and by giving a customer a very positive experience. The company has expanded its lines of business and wishes to take its knowledge and experience and tap into the Calgary market. The city of Calgary has experienced urban sprawl and city officials are looking for densification. As the city with the most head-offices in all of Canada and a resurging energy sector, Calgary is predicted to have steady growth for the next couple of years. The city is not without its own experienced developers, but none has focused on densification. The opportunity is to take the differentiated product that the MOSAIC brand carries with it and offer an alternative that many home buyers would value. The target markets are young professionals, first time buyers and foreign investors that see the value of being closer to downtown and do not want all the maintenance of a single family home. A further opportunity is for MOSAIC to align itself with landowners in Calgary and use its development expertise to produce the property. Co-development projects could save substantially on land costs and enable the projects to be absorbed at an accelerated rate. Any new venture will have its share of challenges. Going into a new market, like Calgary, poses problems of recognition and lack of supplier relations. Strategies are proposed to deal with these situations and minimize these threats. Given the opportunity and the potential returns, the Calgary venture looks very attractive.