Startup Company Business Concept Validation Methodology

Many technology startups begin with what appears to be a brilliant idea or a business concept that could be commercialized and successfully taken to market. However, new business fields and products are characterized by a multi-dimensional uncertainty that results in several planning questions that need to be answered in order to make the right decision about whether to bring it to market at all, and how to bring it to market if there is a validated opportunity. Accordingly, new entrepreneurs can benefit from a simple, easy-to-use methodology that will guide them through the concept screening process and provide them with practical tools to test-drive their concept and make a decision about how to proceed forward. The Startup Business Concept Validation Methodology (SBCVM) is designed to be used by startup teams with limited business experience as a self-guided method that will provide them with an organized approach to evaluate and validate their business concept.