Business Case for Online Marketing of Automotive Financing for First West Credit Union

This project develops user experience and online marketing strategies for the growth of First West Credit Union, the third largest Credit Union in British Columbia. Several recommendations focus on the Automotive Financing Division of First West Credit Union. The project researches user needs in the automotive finance sector, analyzes operational forces and recommends strategies that affect business operations, customer service, online brand awareness and system usability. Automotive dealerships are a key contributor in the automotive financing business and this project makes recommendations that would turn this potential competitor into a collaborator. The advised strategies are to foster closer working relationships with dealerships and offer them promotions that they can use to secure automotive sales. Further, this altered relationship will stimulate growth in financing deals booked by the credit union and provide an actionable mechanism for growing membership through marketing and promotion.