Virtual User Portal (VUP) is a Vancouver based start-up company, currently building an ‘experience’ marketplace designed to connect experience seekers with local experience providers. This business plan examines the viability of VUP’s business model. The industry analysis is conducted to determine the intensity of competition and profit potential. The market analysis defines the target market and VUP’s positioning in the marketplace. As a result, we built pro-forma financial statements that show two important predictions: VUP will become profitable after two years of operation and there is a need to raise additional 500,000 to support the growth.
MOT MBA Program-Simon Fraser University
Copyright is held by the author(s).
You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes.
Member of collection