The intent of this study is to propose strategies that would help Shiraz Chemical Industries (SCI) to expand its domestic and international market share for the Urea-Formaldehyde (UF) and Melamine-Formaldehyde (MF) resins that the company manufactures. Since production launch in 2008, the company’s market share has been growing slowly. The slow growth rate has triggered the need for revisiting the operational state of the company and proposing new growth strategies. The paper begins by providing an overview of SCI, a summary of the company’s products and markets, and a description of the problem that is to be investigated. Next, the results of the internal and external analyses are presented. Based on the findings gathered through the internal and external analyses, this study establishes the industry’s Key Success Factors (KSFs) and, subsequently, evaluates strategic options that would help SCI achieve its long-term objective of growing market share.
MOT MBA Project-Simon Fraser University
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