Shopster is the code name for an online retail catalogue company selling advertising space to local fashion merchants. The following business plan provides a detailed look at Shopster’s business endeavour. The concept for Shopster was first formulated in late 2009 and has since developed into the business concept presented within this plan. By 2015, Shopster is projecting sales of $15.5 million with one million customers and ten thousand merchants subscribed to the site. It will achieve these numbers by first targeting a niche market of trendsetting, fashion enthusiasts within the Vancouver, British Columbia fashion retail market and then moving along the West Coast towards Seattle, San Francisco, and Los Angeles to achieve strong following of a like-minded consumer base. Shopster’s value proposition is providing customized service to consumers and merchants through targeted ads that align with consumer interests and a performance-based pricing model to allow merchants to achieve their advertising objectives.
MOT MBA Project-Simon Fraser University
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