China, the biggest mobile phone market in the world, is crucial for the future of Research In Motion (RIM). While RIM entered China’s market in 2006, its market share is still very small in China. The launch of 3G amid the restructuring of China’s telecom industry proved crucial to the company’s development. RIM has partnered with all mobile operators in China to provide BlackBerry Enterprise Service and BlackBerry Internet Service to both business and individual users. It has gained a competitive edge within the business market. The expansion of RIM in the consumer market is impeded by insufficient applications and competing instant messaging products. RIM is managing to navigate these deficiencies by nurturing application development partners. However, there are still many challenges RIM faces, including product strategy, channel strategy, marketing capabilities and R&D investment.
MOT MBA Project-Simon Fraser University
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