This business plan details the operating, marketing, financial, competitive, and technological landscapes of QuakeAware. QuakeAware is a website and iPhone / Android mobile phone application that helps citizens prepare for and react to a local earthquake. Presently, QuakeAware faces the challenges of becoming a sustainable enterprise and selecting the optimal strategic direction and operating mode for its future growth. This business plan identifies and assesses the options available to QuakeAware and outlines the recommended next steps. A strategic analysis and a business framework will bolster our plan to source grant funds. This will allow us to hire a full time employee to further QuakeAware‘s goal of providing community earthquake safety in selected earthquake-prone regions around the world. To achieve these goals, QuakeAware will need to register itself as a 'Not for profit' organization, develop grant funding and earned income streams, maintain a key relationship with a government partner, and transition toward a volunteer-driven organization.
MOT MBA Project-Simon Fraser University
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