Business Plan for an Early Stage Web Startup

This document is a business plan framework for a web start up in the advertising space. The venture is based on exploiting a new way to bring those with a venue to rent and those looking for a venue for a function, a wedding for instance, together in a much more effective way than previously possible. The entity, called VenueMenu, is currently in the research stage. This project investigates the product concept and conducts an industry analysis. It further looks at key competitors and identifies three areas of comparative advantage on which to compete. Discourse then moves on to a market analysis where we refine our target market to include two groups, users and venue owners. The paper then provides guidance with regard to the recommended strategy to win in our selected markets. In the next sections, we investigate financial aspects such as sources of revenue, cost structure, breakeven analysis, and funding, and provide an operations plan. We follow this up with a discussion of the risk and assumptions and close with a summary of the more salient points and some conclusions gained through analysis.