Resource type
Date created
2011-08
Authors/Contributors
Author: Macleod, Chris
Abstract
PlaceSpeak is a new product in the consultation software industry, which is an emerging sector with many competitors. This project reviews potential markets for the product and the product’s competitive advantages. While confirming that PlaceSpeak addresses a gap in the current consultation market, the research identifies some of the risks in the market and suggests several mitigation strategies. The project also highlights gaps in the current product design and implementation, and suggests possible strategies to fill these gaps prior to commercialization.
Document
Description
MOT MBA Project-Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Scholarly level
Peer reviewed?
No
Language
English
Member of collection
Download file | Size |
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MOT MBA 2011 Chris Macleod.pdf | 740.55 KB |