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Strategic Analysis of Sage in the Small Business Accounting Market

Date created
2010-08
Authors/Contributors
Author: Ellis, Paul
Abstract
This paper applies a strategic analysis framework to analyse Sage Simply Accounting. It considers business environments, current strategies, and relies on concepts such as five forces, the resource base view of the firm, and blue ocean strategy. A strategic hierarchy delineates creating and protecting profits in new and existing markets for a firm’s offensive and defensive strategy. Sage has several programs to protect profits including customer loyalty tracking and a customer focus culture. Development focuses on existing customer needs. Firms pursue different strategies in existing and new markets. Sage focuses on delivering profits above the cost of capital in existing markets. In new markets, Sage can apply concepts from blue ocean strategy to achieve superior profits. The analysis found that Sage has strong strategies to drive profitability. The lack of innovation exposes some vulnerability and there are opportunities to reshape the offer for the Hispanic market.
Document
Description
MOT MBA Project-Simon Fraser University
Copyright statement
Copyright is held by the author(s).
Permissions
You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes.
Scholarly level
Peer reviewed?
No
Language
English
Download file Size
MOT MBA 2010 Paul Ellis.pdf 656.43 KB

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