Analysis of Software Product Strategy at TPS

The purpose of this report is to help TPS make strategic decisions about the future of its human services software products. TPS is a privately held company that entered the software publishing industry in 2006 with the intent of selling products and services to the human services software market. However, TPS’ portfolio of products experienced uneven financial performance over the last four years, resulting in the need to reconsider its software product strategy. This report presents findings from a review and analysis of the US software publishing industry and the US human services industry, including a definition of market size, customer needs, desirable software features and attributes, and the competitive landscape. The report concludes by identifying TPS’ diverse IT services and skilled technical staff as its key strengths, while recommending that the company redevelop its Sohema product using a new technology platform.