In this report, a business model is developed for the Alberta Opticians Association as a response to recent changes in the disposal contact lens industry. The model serves as a tool to help opticians to sell contact lenses online and compete with other non-optician online retailers. A series of value propositions are described in this business model, along with details of financial viability and regulatory compliance. This report also outlines the technical, time, and monetary aspects to implementing this model as a website. This report is sponsored by the Alberta Opticians Association, and provides the information for the Council of the AOA to make the decision to go ahead with implementation.
MOT MBA Project-Simon Fraser University
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