A Strategic Analysis for Successful Implementation of Social Media for SFU Business

Universities and other educational institutions are increasingly looking to leverage the power of social media to recruit new student, communicate with student, improve student services and collect feedback. Understanding social media is an important first step to ensure a successful implementation of social media as a communication strategy. This paper introduces social media and provides social media implementation strategies for SFU Business by focusing on the communication objectives of the business school and the needs of its potential audiences. The analysis identifies that social media technologies are suitable to achieve the School’s objectives and concludes that most of its audience are ready to accept social media as a communication platform. The paper recommends the School to proceed by presenting strategies to implement different social media platforms base on the identified objectives.