Pitch to proof: Editorial workflow at NUVO magazine

This report examines editorial workflow at NUVO magazine, a lifestyle quarterly for the Canadian sophisticate. The report discusses magazine editorial standards in Canada; presents a case study of NUVO’s editorial philosophy, mix, and structure; and tracks the life of a story from initial idea to final page proofs, recommending best practices at each stage of the editorial process. The report also examines special considerations for a quarterly publication, including its timeliness, the scheduling of the editorial workflow throughout a three-month period, and audience retention between issues. Lastly, the report considers the move to online content and how evolving technology in publishing is helping, changing, expanding, and challenging the editorial process. It looks at both the threats and opportunities for NUVO magazine as it increases its digital presence in 2013 and proposes additions and modifications to its editorial workflow. All figures and statistics are accurate as of August 2012.