This report, drawing on an internship at Adventure Cyclist and other professional experiences in non-profit publishing, explores how non-profits may benefit their membership and actively forward their mission through their publications. Adventure Cyclist and its publisher, Adventure Cycling Association, are examined as a case study, and comparison is made with publications from other bike advocacy non-profits in the United States — namely the League of American Bicyclists’ American Bicyclist and the Bicycle Transportation Alliance’s The Cycletter. Recommendations are presented for non-profits that wish to use their publications more dynamically in the greater context of their organization.
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