Skip to main content

The military audience commodity: reopening the blindspot debate

Resource type
Thesis type
(Thesis) M.A.
Date created
This thesis attempts to establish the existence of the military audience commodity, while simultaneously reopening and addressing the shortcomings of the “blindspot” debate concerning Dallas Smythe’s concept of the audience commodity. Organized around three pillars of the blindspot debate – the role of the state, industry, and labour – this thesis argues that the U.S. military plays a role to play in “putting audiences to work”. An historical analysis is augmented by a case study of the Pentagon's recent “America Supports You” public relations campaign. It is argued that attending to the social and cultural specificities of this case study provide novel ways to expand the political economic theory of the audience commodity.
Copyright statement
Copyright is held by the author.
The author granted permission for the file to be printed and for the text to be copied and pasted.
Scholarly level
Supervisor or Senior Supervisor
Thesis advisor: Zhao, Yuezhi
Member of collection
Download file Size
etd6360_JWhyte.pdf 2.1 MB

Views & downloads - as of June 2023

Views: 0
Downloads: 0