This report examines the emerging field of digital product development in publishing. The case study of HarperCollins Canada’s first mobile application development project is used as a lens through which the publishing industry’s shift towards digital publishing is explored. The report investigates the methods publishers are currently using to enter the digital market and suggests strategies to ease publishers’ transitions into digital publishing. The content cycle is analyzed as a method for publishers to employ when entering the digital market, and the creation of multiple formats using the same content is considered and explained. Recommendations are made for publishers moving into the future of digital publishing.
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