Skip to main content

New literacies, Japanese youth, and global fast food culture: Exploring youth critical agencies

Resource type
Thesis type
(Thesis) M.A.
Date created
This thesis explores the critical agencies expressed by a group of Japanese youth asked to reflect on their understanding of fast food cultures in the context of a global consumer-media environment. New literacies and the concepts of the young cyberflâneur and the phoneur are used to define and map the youths’ agentic practices, while various qualitative research methods are employed to investigate how eight Japanese high school students understand the meaning and impact of McDonald’s in their lives. Reflecting the multimodal literacies through which youth now express themselves, the thesis experimented with the use of mobile phone cameras, alongside group photo-interviews, as tools for exploring youths’ understanding of McDonald’s and contemporary fast food cultures. By way of conclusion, the thesis considers the students’ unique perspectives as emergent forms of critical agency and the implications of this research for student-teacher relationships in the context of critical media education.
Copyright statement
Copyright is held by the author.
The author granted permission for the file to be printed and for the text to be copied and pasted.
Scholarly level
Supervisor or Senior Supervisor
Thesis advisor: Poyntz, Stuart
Member of collection
Download file Size
etd6278_MIwase.pdf 19.59 MB

Views & downloads - as of June 2023

Views: 35
Downloads: 2