Breaking the silence: Messaging around HIV prevention for South Asian women in Toronto

In recent years, the number of HIV infections among South Asian women in Toronto contracted through heterosexual transmission has been increasing, potentially attributable to a number of factors and vulnerabilities. This situation will be examined including a review of trends since 1980 and an in-depth analysis of contributing factors. Regarding a general increase in infections among women in Canada, it appears that greater efforts are required to improve awareness around HIV prevention, and one widely used method has been public messaging through poster campaigns. As a result, this paper proposes that a poster campaign, which has previously not been explored or launched targeting this community in particular (South Asian women in Toronto) would be useful. It suggests elements that should be included in a campaign, how the issue should be addressed, what the messaging should look like, and broader goals of such a campaign for the community.