Content re-creation: Repurposing magazine content for the web

This report investigates the online editorial activities of three Canadian design magazines: Style at Home, Canadian House and Home, and Western Living. It explores the way these magazines utilize social media and their respective websites to repurpose editorial content from the print magazine. Each case is examined closely to illustrate the approaches available to a magazine when extending their content – or creating new content – online. The magazines are looked at within the context of the current publishing industry, and the report takes into consideration the challenges this industry faces when it comes to reaching online readers and measuring the success of Internet initiatives. The purpose of this study is to discover how three similar Canadian magazines are integrating social media and websites into their daily publishing activities, how these actions relate to content found within the print magazine and how this fits within the context of the publishing industry.