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The Strategic Targeting of Females by Transnational Tobacco Companies in South Korea Following Trade Liberalisation

Resource type
Date created
2009
Authors/Contributors
Abstract
In 1988 South Korea opened its cigarette market to foreign companies under thethreat of US trade sanctions. Despite strong social stigma against female smoking in South Korea,and restrictions on tobacco marketing to women and children, smoking rates among young Koreanfemales increased from 1.6% in 1988 to 13% in 1998. Previous analyses describe how Asiancountries have been targeted by transnational tobacco companies for new markets, with Asianfemales offering substantial future growth potential. An understanding of the strategies used byTTCs to increase smoking among Korean females is critical to public health efforts to adopt astronger gender perspective in implementing the Framework Convention on Tobacco Control.
Document
Published as
"The strategic targeting of females by transnational tobacco companies in South Korea following trade liberalisation." Globalization and Health, 2009, 5:2. doi:10.1186/1744-8603-5-2
Publication title
Globalization and Health
Document title
The strategic targeting of females by transnational tobacco companies in South Korea following trade liberalisation
Date
2009
Volume
5
Issue
2
Publisher DOI
10.1186/1744-8603-5-2
Copyright statement
Copyright is held by the author(s).
Permissions
You are free to copy, distribute and transmit this work under the following conditions: You must give attribution to the work (but not in any way that suggests that the author endorses you or your use of the work); You may not use this work for commercial purposes.
Scholarly level
Peer reviewed?
Yes
Language
English
Member of collection
Download file Size
KLee-1.pdf 292.34 KB

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