Nine years and counting : the Canadian magazine industry faces the Internet

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Author: Quin, Anicka
This project report discusses the status and relative importance of web properties toCanadian magazines nine years after the first magazine website appeared in the industry.The report starts by describing, in overview, the history of the impact of other media on magazines, including film, radio, television and the Internet. Canadian magazine publishers' attitudes towards their web properties is then detailed, from the early days of online magazines in 1994 to the present. Topics discussed include the trend toward integrating print and web functions, the editorial content of the magazines' websites, measures of success used for the web and current attitudes toward the Internet as a competitive medium.Western Living and Vancouver magazines are examined as case studies. web plans were designed for each magazine as a means of applying the information gathered in this project report, and illustrating the demands of a publisher in regards to his/her web property. The report concludes with a discussion of the status of magazine publishers and their web properties in 2003.
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