Strategic analysis of a midstream oil production service provider experiencing a labour shortage

Recently, Flint Energy Services Limited announced its objective to double revenue in five years by becoming Service Provider of Choice and Employer of Choice. This paper will look at the challenges facing this organization concerning the current shortage of labour in the oil and gas industry of Alberta. For Flint, to double revenue, a Human Resource Strategy is fundamental. Continued success will depend on retention of its knowledge capital as competition for qualified personnel intensifies. The recommended strategy has three key pieces: outsourcing human resource recruitment function including independent contractors; focusing on retention, especially key personnel; and building programs to successfully recruit and retain employees from the non-traditional labour force, especially Aboriginals. Should Flint choose not to focus on a specific Human Resource Strategy to ensure differentiation, Flint will see its competitive advantages diminish and profit margins decline as competitors increase their capabilities and customer expectations intensil'y.