Strategic analysis of a small information technology management consulting company

Perceptron Technology Inc., an IT Management Consulting and Services company, provides consulting services to small corporate businesses. The B.C. small corporate market is a very attractive market to enter with 359,600 small companies and growing by >13,000 a year. Any company competing in this market has one critical success factor; highly skilled professionals with the specialized knowledge required to implement and maintain sophisticated business infrastructure and application solutions. A niche focused differentiation strategy is used because this service is perceived as unique. This strategy can be sustained and a competitive advantage can be obtained with core competencies in project management and in technical resource management. To achieve this, the company needs a capital infusion to grow, recruit and compensate highly skilled personnel and change the business model from a time and materials model to a fixed price long-term contracts model.