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Publishing Program Theses

Displaying 251 - 272 of 272
Raising the Revenue at a Small-Circulation Magazine: Geist Magazine Pursues National Advertisers
2004
Author: Gontard, Elisabeth
Anansi.ca: Selling Books Online
2004
Author: MacDonald, Anna Kate
Building and Sustaining Circulation Levels in a Fluid Environment with Constrained Resources
2004
Author: Johnson, Keisha
A Pexodyssey: Bibliographic Data Management and the Implementation of Pexod at the Dundurn Group
2004
Author: Sanderson, Heather
The art and science of choosing literary books that sell : acquisitions decision-making at Penguin UK
2003
Author: Holder, Jennifer
Marketing a message : Harry Potter and the role of marketing and publicity in Raincoast Books' ancient-forest-friendly initiative
2003
Author: Long, Siobhan
Nine years and counting : the Canadian magazine industry faces the Internet
2003
Author: Quin, Anicka
Branding the borzoi : imprint branding and the Knopf Canada list/
2003
Author: Gillis, Maureen C
Into the Web : how a small publisher in India found a place on the Internet
1999-03
Author: Livingstone, Carma
An ethnoarchaeological study of Tahltan subsistence and settlement patterns
1982
Author: Albright, Sylvia Louise
Life after print: Revising the digital editorial strategy in magazine publishing
Author: Hilderman, Kristen
Publishing to inspire: the role of publications at Adventure Cycling Association
Author: Andrews, Heather
Content re-creation: Repurposing magazine content for the web
Author: Grominsky, Tamara Ann
A new wave of publishing: HarperCollins Canada builds their first mobile application
Author: Ortakova, Katerina
Mizuki Reimagined: Japanese-to-English Manga for the Young North American Reader
Author: Fleerackers, Alice
Notes From The Underground: A Case Study of subTerrain
Author: Narang, Nitant
Introducing a Canadian book series for reluctant readers into the Latin American market: the case of Orca Soundings
Author: Quintana, Eva Sofia
Breathing New Life into Comic Collections: Drawn & Quarterly's Choice to Reformat & Republish for a Young Readership
Author: Cott, Gillian Rene
Getting to WL: A Look at the Visual Evolution and 2015 Redesign of Western Living Magazine
Author: Serafin, Alicja Maria
From Press to Imprint: Examining UBC Press’ Acquisition of Purich Publishing
Author: Miller, Monica
A case study of print on demand and short-run digital printing at the University of British Columbia Press
Author: Chang, Sara Xue Ying
Striking a balance: Glow, Shoppers Drug Mart, and the branding benefits and ad/edit challenges of a custom magazine
Author: Overall, April