Publishing Program - Theses, Dissertations, and other Required Graduate Degree Essays

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Print book formats: A closer look at how Simon & Schuster Canada uses formats to find their readers

Author: 
File(s): 
Date created: 
2018-11-27
Supervisor(s): 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.
Abstract: 

When we read a book, we rarely give much thought to the format in which that book is published. But had the book not presented itself to us in a format that suited our taste and our pockets, we would probably not have picked it up. That’s basically what publishers do: they strive to position their books in the right form and with the right price so that they will find their intended readers. In the summer of 2018, during my professional placement at Simon & Schuster Canada, I learnt how format decisions impact the fate of books, and how the company made successes of certain books by changing the format from hardcover to trade paperback. This report is a culmination of my observations and learnings and is based on interviews I conducted with key members of the staff and data and information provided by Simon & Schuster Canada. The subject of print book formats is complex. My hope is that this report throws light on the state of formats as it stands today in Canada.

Document type: 
Graduating extended essay / Research project

Knowledge management at LifeTree Media

Author: 
File(s): 
Date created: 
2018-10-30
Supervisor(s): 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.
Abstract: 

To survive in this age of globalization organizations need the capacity to retain, develop, systematize, and utilize their knowledge assets. The management of an organization’s knowledge through the processes of creating, sustaining, applying, sharing and renewing that knowledge to enhance organizational performance and create value is known as knowledge management. This project report focuses on the process of creating a knowledge management tool at LifeTree Media, and discusses the significance of the concept vis à vis the creation of a learning organization. It also includes feedback on the system collected from a questionnaire, which was completed by the company president.

Document type: 
Graduating extended essay / Research project

Going national: Taking Cottage Life magazine across Canada

Author: 
File(s): 
Date created: 
2018-08-07
Supervisor(s): 
Hannah McGregor
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.
Abstract: 

Cottage Life has enjoyed success as a service and lifestyle magazine for Canadian cottage owners. But that success is mostly regional: 77% of its subscribers live in Ontario. In 2014, in an attempt to expand its readership, Cottage Life Media launched Cottage Life West, a new regional version with some shared and some original content. This new edition—not quite a distinct title—was a focused attempt to appeal to readers in Western Canada. But Cottage Life learned that its editorial approach doesn’t easily translate to Western readers, and catering to those readers from Toronto presents a unique set of hurdles. This is a story of a Toronto publisher gunning for a national readership and butting up against the challenges of regionalism. This report examines how a regional magazine attempts to grow into a national one, with an analysis of the editorial strategy and recommendations for other Ontario-based content publishers.

Document type: 
Graduating extended essay / Research project

Counterpublics revisited: A case study of the Vancouver Women's Library

Author: 
File(s): 
Date created: 
2018-08-16
Supervisor(s): 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.
Abstract: 

The notion of counterpublics is revisited by means of a detailed documentation of the founding in early 2017 of the Vancouver Women’s Library (VWL) and of its early history. Co-founded by the author, the VWL is described as a hands-on experience in the intellectual, socio-political and organisational dynamics of a twenty-first century continuation of the feminist bookstore movement, which saw its height in the 1970s and 80s. Following up on theoretical work done by Michael Warner, the author makes the point that the VWL provides a living instance of the formation of a feminist counterpublic. The recirculating of the unique relationship between women and books lead to the VWL positioning itself as a counterpublic for women. She recounts the spontaneous, cause-related support between women writers and publishers of earlier days and shows that it has been the VWLs aim to re-awaken this with an emphasis on alternative public circuits of information sharing. Moreover, the story is told of protests and controversy that arose when some of those who identified themselves within the same VWL counterpublic disagreed with its structuring. The conclusion is reached that a counterpublic is spontaneous, ungovernable and ontologically separate from its site of engagement.

Document type: 
Graduating extended essay / Research project

As I Remember It: UBC Press’s Initiative for Digital Publishing in Indigenous Studies

File(s): 
Date created: 
2017-12-15
Supervisor(s): 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.
Abstract: 

This report outlines the author’s internship at the University of British Columbia (UBC) Press and studies the production of a platform and prototypes for the publication of digital nonlinear works of Indigenous studies scholarship. The platform is funded by the Andrew W. Mellon Foundation and is being created in partnership with the University of Washington Press. This report outlines the project itself; the development of the platform and the considerations taken into account therein; the three prototypes currently in development, with a focus on As I Remember It; and the process of targeting audiences and navigating scholarly peer review, a requirement for the press as a member of the Association of American University Presses.

Document type: 
Graduating extended essay / Research project

City stories: Publishing alternative dialogues from Vancouver’s past

File(s): 
Date created: 
2018-04-20
Supervisor(s): 
Scott Steedman
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.
Abstract: 

This project report presents a case study of Blood, Sweat, and Fear, authored by Eve Lazarus and published by Arsenal Pulp Press, to provide an example of an independent book publisher that leverages unconventional venues for book launch events for non-fiction titles chronicling alternative regional histories. The report begins with an introduction to Arsenal Pulp Press’s history and mandate, and then moves into an overview of Lazarus’s publishing history and network connections as a member of the Belshaw Gang. From there, the editorial and production components of Blood, Sweat and Fear will be discussed, with attention toward the challenges Lazarus faced when researching and writing her book. Finally, this report will outline the primary details of the book launch and marketing efforts, closing with an explanation of the pivotal role Arsenal Pulp Press plays in helping to preserve and reproduce lesser-known narratives about Vancouver in a tangible form.

Document type: 
Graduating extended essay / Research project

What’s the catch? Changing perceptions with content marketing

File(s): 
Date created: 
2018-04-19
Supervisor(s): 
Leanne Johnson
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.
Abstract: 

This report examines The Healthy Fish, a branded online publication produced by Quietly Media, a content marketing company located in Vancouver, BC, and Regal Springs, a Tilapia producer headquartered in Singapore with offices in Florida, Mexico, Guatemala, Hamburg, and Indonesia. This report discusses what brought the two companies together and why they decided to create The Healthy Fish; how content strategies are created and how editorial themes and topics are chosen for the website; the process for writing stories and posting them to the website; ethical problems that can arise from having a branded publication; and what the future could look like for The Healthy Fish. It offers a full examination of what Quietly does for The Healthy Fish since becoming Regal Springs’ content marketing partner in 2015. All figures and stats are accurate as of December 2017.

Document type: 
Graduating extended essay / Research project

The importance of a well-designed digital magazine

File(s): 
Date created: 
2018-04-19
Supervisor(s): 
Mauve Page
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project) M.Pub.
Abstract: 

We now live in an era where magazines are more than a print entity: they are brands that are supported by a wide array of platforms. Websites are amongst the most common platforms as they are easy to create and they help magazines reach a wider audience, which often results in an increase in advertising sales. These websites, however, are in constant competition for readers’ attention. For that reason, it is important for a magazine’s website to offer a high-quality branded user-experience to their current and future readers. This report explores the Western Living’s brand and analyses their website based on user experience (UX) and user interface (UI) principles. It then gives some suggestions that would ultimately improve the overall usability of the site.

Document type: 
Graduating extended essay / Research project

The challenges and opportunities of Chinese-language media in Vancouver: A case study of Coast Mountain Publishing & Media Management Corporation

Author: 
File(s): 
Date created: 
2018-03-16
Supervisor(s): 
John Maxwell
Mauve Pagé
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.
Abstract: 

This report introduces how Chinese-language media based in Vancouver have experienced ups and downs, and how they seized the moment to dominate their market with the developing and expanding ethnic Chinese group. By taking Coast Mountain Publishing & Media Management Corporation as an example, this report analyses a typical Chinese-language media’s surviving strategies and revenue models in details. Going through the history and observing the existing circumstances closely, this report tries to prospect the outlook of Chinese-language media in Vancouver. Different opportunities are discussed, including cooperating with media in China and building partnership with English-language media in Canada, as well as the challenges, such as the fierce competition and censorship these companies face.

Document type: 
Graduating extended essay / Research project

International Rights Selling & the Chinese Publishing Market

Author: 
File(s): 
Date created: 
2017-12-12
Supervisor(s): 
John Maxwell
Department: 
Communication, Art & Technology: Publishing Program
Thesis type: 
(Project Report) M.Pub.
Abstract: 

This project report is a study of international rights sales for children’s illustrated books, with a special focus on rights sales in China. It uses Tradewind Books, a Vancouver-based small children’s publisher, as its main case study. The opening chapter will provide information about Tradewind’s history and its lasting effects on publishing diversified titles in Canada. Chapter Two will discuss the importance and approaches applied to sell rights internationally and achieve global recognition. Chapter Three will introduce readers to the Chinese publishing industry by discussing opportunities and challenges in the market. In Chapter Four, Tradewind’s rights selling into China through an agency model will be explored, with a close look at local agency Rightol Media. Recommendations and other approaches that Western publishers could use to do business with Chinese publishers will be discussed in Chapter Five.

Document type: 
Graduating extended essay / Research project