Publishing Program - Theses, Dissertations, and other Required Graduate Degree Essays

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Implications of authorship: The author/editor relationship from proposal to manuscript

Author: 
Date created: 
2005
Abstract: 

This paper looks at the authorleditor relationship in the early development stage of forming a chapter-by-chapter outline of a work of non-fiction for publication in book form. The relationship is considered using a real-world example of the developmental editorial work of Nancy Flight, Associate Publisher at Greystone Books, on a manuscript that is eventually published as Gardens of Shame: The Tragedy of Martin Kruze and the Sexual Abuse at Maple Leaf Gardens. Implications of the authorleditor relationship are considered through a step-by-step review of editorial correspondence and successive drafts of a book proposal for a single work of non-fiction, and by considering the example of developmental editing work on a book proposal within contemporary editorial theory and discourse.

Document type: 
Thesis
File(s): 
Department: 
Master of Publishing Program - Simon Fraser University
Thesis type: 
Project Report (M.Pub.)

Excavating the slush pile at McClelland & Stewart

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2005
Abstract: 

Every book publisher in Canada receives unsolicited submissions from writers hoping to be published but who lack an agent or a connection within the house. These submissions are often referred to as the "slush pile." About fifteen years ago, before literary agents rose to such importance in Canadian book publishing, the quality of unsolicited submissions was much higher. In an agented environment, when firms rarely acquire from the slush pile, the quality of slushpile submissions has diminished. This report analyzes the McClelland & Stewart slush pile. It outlines the ways in which McClelland & Stewart acquires manuscripts, the kinds of submissions the company receives in its slush pile, how it responds to them, and why the company continues to evaluate these proposals. It finds that, with very rare exceptions, the submissions writers send unsolicited to the company are either in genres the company does not publish, are written at a level the company deems unacceptable for publication, or otherwise do not fit the M&S publishing mandate. However, the report concludes that the company should continue to evaluate unsolicited submissions, as a way to train junior editors, to maintain openness to the writing community, and to give unagented writers a forum in which their work can be assessed.

Document type: 
Thesis
File(s): 
Department: 
Master of Publishing Program - Simon Fraser University
Thesis type: 
Project Report (M.Pub.)

From survival to profit: A Canadian book publishers' guide to China, the world's largest market

Author: 
Date created: 
2005
Abstract: 

The Canadian book business is fraught with difficulties and struggles. Canadian publishers have long been trying to establish and reinforce their images and sales internationally. Meanwhile, suffering a long-time isolation from the rest of the world's publishing industries, Chinese publishers are urgently loohng for international cooperation opportunities to modernize and improve the domestic book industry. Based on a discussion of the importance of foreign sales for Canadian publishers, this report focuses on presenting essential information regardmg the Chinese book business. It documents China's unique publishing environment, the structure of the industry and its operational modes. It then discusses the boom in foreign cooperation in China's book trade, as well as the ways to cooperate with Chinese publishers. Finally, a Canadian success story, Toronto's Lingo Media, is presented as an example of the possibilities available in China. The intent of this paper is to aid Canadian publishers to enter the Chinese market.

Document type: 
Thesis
File(s): 
Department: 
Master of Publishing Program - Simon Fraser University
Thesis type: 
Project Report (M.Pub.)

An analysis of the operation of the University of British Columbia Press with an emphasis on scholarly editing

Author: 
Date created: 
2005
Abstract: 

Thls report presents a general model of the Canahan university press using UBC Press as an example, and is submitted as the project report requirement toward the Master of Publishing degree from Simon Fraser University. The report consists of six chapters. Chapter one introduces the subject and sets up the organizational framework of the report. Chapter two discusses the university press in Canada, using UBC Press to exemplify its functions. Chapter three dtscusses the role of the scholarly edttor based on information compiled from the literature on the subject and dustrates how the edttors and the ehtorial process at UBC Press are exemplary of the descriptions found in the literature. Chapter four describes the production process at UBC Press and Chapter five, the other operations at the Press. Chapter six concludes with a summary of the report and final remarks.

Document type: 
Thesis
File(s): 
Department: 
Master of Publishing Program - Simon Fraser University
Thesis type: 
Project Report (M.Pub.)

The SAMPLE experience: The development of a rich media online mathematics learning environment

Author: 
Date created: 
2006
Abstract: 

This report documents the development of Sample Architecture for Mathematically Productive Learning Experiences (SAMPLE), a rich media, online, mathematics learning environment created to meet the needs of middle school educators. It explores some of the current pedagogical challenges in mathematics education, and their amplified impacts when coupled with under-prepared teachers, a decidedly wide-spread phenomenon. The SAMPLE publishing experience is discussed in terms of its instructional design, multidisciplinary workflow, and technical framework. Considerations for like ventures in the future are analyzed.

Document type: 
Thesis
File(s): 
Department: 
Master of Publishing Program - Simon Fraser University
Thesis type: 
Project Report (M.Pub.)

A case for collaboration: producing and marketing Bloomsbury Children’s books in the UK, US and Germany

Author: 
Date created: 
2007
Abstract: 

London-based Bloomsbury Publishing has recently established offices in the US and Germany and regularly collaborates with them to publish titles simultaneously in all three markets. This report examines how collaboration works within a specific area of the company, Bloomsbury Children’s Books, with a particular emphasis on two titles, Tanglewreck and Larklight. The report places Bloomsbury in historical and present context and gives a sense of some of its concerns and initiatives for the future. It talks in general about the benefits of collaboration and discusses the general systems that are in place to support the practice. The report examines the international publication of these two titles, beginning with their origin, physical form and marketing treatment in the UK, then comparing and contrasting how the US and Germany have made complementary publishing and marketing decisions.

Document type: 
Thesis
File(s): 
Department: 
Master of Publishing Program - Simon Fraser University
Thesis type: 
Project Report (M.Pub.)

Perks of controlled circ: a case study of the distribution practices of Vancouver and Western Living magazines

Author: 
Date created: 
2007
Abstract: 

This report examines controlled-circulation magazines using Vancouver and Western Living magazines as successful examples. It provides an analysis of the workings of controlled circulation with reference to advertising, editorial, branding, and operations, and shows how magazines with this distribution method can be successful despite publishing professionals’ common assumption that controlled-circulation magazines are of lesser quality than paid-circulation magazines.

Document type: 
Thesis
File(s): 
Department: 
Master of Publishing Program - Simon Fraser University
Thesis type: 
Project Report (M.Pub.)

More than a pretty good book idea: A self-publisher's perspective on development, marketing, and sales

Author: 
Date created: 
2006
Abstract: 

This report introduces self-publishing through a di:xussion of why people choose to self-publish and illustrates the elements that contribute to a successful venture. As a case study of the self-published book More Than A Pretty Face, the paper employs analytical and practical segments that bring research, industry experience, observations, and analysis to the discussion. The report examines selfpublishing as it relates to the larger publishing industry and includes insights into editorial, design, printing, sponsorship, and pricing strategies. A marketing discussion centres on titles, sub-titles, cover copy, author events, publicity, and reviews. A subsequent section on sales and distribution reveals distribution tactics used in selling to libraries, directly to consumers, and bookstores, while touching on special sales, and subsidiary rights. The paper concludes with a financial review and analysis detailing the cost of goods and operational expenses for More Than A Pretty Face, along with a summary of the income statement.

Document type: 
Thesis
File(s): 
Department: 
Master of Publishing Program - Simon Fraser University
Thesis type: 
Project Report (M.Pub.)

Canadian books to readers everywhere: An examination of book policy development at the Department of Canadian Heritage

Author: 
Date created: 
2006
Abstract: 

This report presents an examination of book policy development at the Department of Canadian Heritage. It describes the federal government's current policy toolkit in the context of the principal factors that shape it - in particular, the policy rationale behind the government's support of the book industry in Canada and the various interests inside and outside government that influence book policies. This description culminates in the case study of a recent policy decision surrounding the eligibility of foreign-authored titles to the Aid to Publishers component of the Book Publishing Industry Development Program. In general, the paper is designed to shed some light on the workings of the government for the publishing community and for those interested in understanding the dynamics of support for book publishing in Canada.

Document type: 
Thesis
File(s): 
Department: 
Master of Publishing Program - Simon Fraser University
Thesis type: 
Project Report (M.Pub.)

Academic sales for literary publishers: A study of Nightwood Editions and the college market

Date created: 
2006
Abstract: 

This paper examines literary publishing in Canada, looks at the rationale for and methods of academic sales, and describes Nightwood Editions' first academic sales campaign. Literary publishers in Canada face many challenges, none of which is more prominent than the struggle for financial survival. In order to survive, publishers of poetry and fiction must look at every potential sales avenue. One possible market that literary publishers may consider is the academic sector-that is, marketing to college and university instructors. By letting literature professors know about its activities and new books, publishers may successfully gain course adoptions for poetry and fiction titles that have limited sales potential in the trade market. For the literary publisher in Canada, academic sales can be an excellent regular source of revenue; however, it is not an easy market to break into, and may not be right for every company.

Document type: 
Thesis
File(s): 
Department: 
Master of Publishing Program - Simon Fraser University
Thesis type: 
Project Report (M.Pub.)