A lean start-up: building Engage Books as a publisher in the 21st century

Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2009
Keywords: 
Publishing, print on demand, public domain, distribution, amazon.com, branding
Abstract: 

Engage Books Ltd is a publishing company that I created while in debt, halfway through my Masters program. This paper follows my initial plan to start this company through to the end of my first 14 months in business. I will demonstrate how I began Engage Books as a lean start-up company and built it from the ground up, with the goal of building a list of classic titles that will fund a larger investment in new titles. Furthermore, I will explain how print on demand technology, and world wide distribution have made this possible. I will also examine what the company has accomplished through book sales, events, internet marketing, and the brand that Engage Books has begun to cement in its first year of business. Lastly, I will take a look at where Engage Books stands as a company, and what will take to move it forward.

Language: 
English
Document type: 
Thesis
Rights: 
Copyright remains with the author. The author granted permission for the file to be printed, but not for the text to be copied and pasted.
File(s): 
Senior supervisor: 
J
Department: 
Master of Publishing Program - Simon Fraser University
Thesis type: 
Project Report (M.Pub.)
Statistics: