CWRTC's entry strategy into China's construction industry to sell water reuse solutions

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The purpose of the paper is to provide a marketing strategy for CWRTC (China Water Reuse Trade Consortium) to enter into the construction industry in China that needs new water reuse technologies. In this paper, the authors first review the current water and wastewater market in China, and identify the prospects for future growth. Then the authors analyze in depth the competitors, substitutes, buyers, and suppliers of CWRTC. The authors also investigate the internal strengths and weaknesses as well as external opportunities and threats. After the research and analysis, the authors make recommendations for CWRTC to sell its water reuse products and services into the residential, commercial, and industrial property development market and the building retrofit market. The authors also discuss the potential risks and suggest solutions. The authors end the paper with recommendations for potential issues leading to the next research stage.

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Faculty of Business Administration - Simon Fraser University
Thesis type: 
Research Project (M.B.A.)