BRANDING STRATEGY FOR METROLEAP MEDIA INC.

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2009
Keywords: 
Online
Websites
Branding
Corporate Brand
Brand Strategy
Social Networking
MBA
Abstract: 

Metroleap Media, owner of Metrolyrics.com, is in need of a brand strategy that consistently showcases identity and provides a positive and engaging experience for its users. The Lyrics space is highly competitive with search engine optimization being a key success factor. Guidelines have been developed for governing all company properties including Metrolyrics, Metroleap?s corporate website, and other social networking initiatives. These guidelines ensure that Metroleap?s brand will have a strong strategy and identity while giving users a positive brand engagement and experience.

Description: 

Research Project (M.B.A.) - Simon Fraser University

Language: 
English
Document type: 
Thesis
Senior supervisor: 
Michael Parent
Department: 
Beedie School of Business-Segal Graduate School
Statistics: