Marketing Plan for A High Performance XML Processing Technology

A venture founded by Dr. Robert D. Cameron endeavours to offer a software product, which optimizes the processing performance of the Extensible Markup Language (XML). The objective of this proposed research is to provide a comprehensive analysis of the market opportunities for this venture. This plan seeks to identify the optimal market niche, profile potential customers, analyse the decision/purchase process, gather market requirements, and provide demand estimation. Moreover, this analysis identifies suitable target segments and defines the appropriate product position to achieve differential advantage. The highlight of this plan is the exploitation of market opportunities, which enable rapid commercialization and provide substantial positive financial impact. These opportunities are attainable through a proactive approach to licensing technology, teaming-up with technology providers, and partnering with reputable local and regional technology suppliers to reduce competition, improve pricing, and reduce risks. This plan includes a competitor and business risk analysis to mitigate and reallocate risk.