GO OR NO GO: NEW HOPE IN CHINA

Author: 
Peer reviewed: 
No, item is not peer reviewed.
Date created: 
2009
Keywords: 
Chinese automotive aftermarket
competitors
risks
financial analysis
MBA
Abstract: 

NAPA is the largest aftermarket auto part chain store in North America. It is one of the largest divisions of Genuine Parts Company, a NYSE listed company established in 1928. The first NAPA chain store was built in 1928. In 2008, there were 5,850 NAPA AUTO PARTS stores and over 680 wholesalers in North America, and NAPA sales revenues made up 48% of GPC?s total revenues. This research project is trying to discover if it is feasible to establish NAPA stores in China by analyzing China?s current automotive aftermarket, the main potential competitors for NAPA, and NAPA?s financial situation. The author provides the final recommendations according to the above analysis in the paper also. Include a general idea of what the final conclusions and recommendation is.

Description: 

Research Project (M.B.A.) - Simon Fraser University

Language: 
English
Document type: 
Thesis
Senior supervisor: 
Pek-Hooi Soh
Department: 
Business Administration
Thesis type: 
Research Project (M.B.A.)
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