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STRATEGIC ANALYSIS FOR ELIZA FASHION SCHOOL OF ART

Resource type
Thesis type
(Research Project) M.B.A.
Date created
2009
Authors/Contributors
Author: Wang, Chang
Abstract
The Eliza Fashion School of Art (EFSA) is a fashion school in China founded by the fashion legend Eliza Wang in 2008. EFSA has five programs encompassing almost every aspect of the fashion industry, including modelling, fashion design, makeover design, movie & TV performance, and hospitality management. Because, from my point of view, modelling training is the core competency of EFSA, this paper?s strategic analysis focuses on the modelling section of this school. Utilizing Michael Porter?s 5 Forces analysis (Porter, 1979), my findings indicate that the modelling industry in China lacks differentiation, but has great potential. Hence, it is essential for EFSA to adopt a differentiation strategy to leverage its strengths on sensational experiences and expertise to maximize its profit. In order to make the strategy work, EFSA also needs to reorganize its structure and increase efficiency so that its internal resources can accommodate the differentiation requirement.
Document
Description
Research Project (M.B.A.) - Simon Fraser University
Copyright statement
Copyright is held by the author.
Scholarly level
Supervisor or Senior Supervisor
Thesis advisor: Abramson, Neil
Language
English
Download file Size
MBA 2009 Wang, C..pdf 526.37 KB

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