Governmental communication strategy and media failure: Hegemony and the case of Iraq

Date created: 

This paper explores the relationship between the mass media and public opinion regarding foreign policy issues within the analytical framework of "hegemony" as articulated by Antonio Gramsci. Hegemony theory is put forth as an alternative to the dominant thesis that the American news media take an independent stance in relation to political authority. The study further examines the nature of the Bush administration's media communication strategy, and the arguments that were put forth in order to mobilize public support for war in Iraq. The study argues that the administration's framing of the ' L ~ a r on terror" was reproduced, by and large, uncritically in the mainstream media and that this failure to provide a wide range of perspectives significantly contributed to what is likely to become a major U.S. foreign policy disaster in Iraq.

The author has placed restrictions on the PDF copy of this thesis. The PDF is not printable nor copyable. If you would like the SFU Library to attempt to contact the author to get permission to print a copy, please email your request to
Document type: 
Copyright remains with the author
Department of Political Science - Simon Fraser University
Thesis type: 
Research Project (M.A.)