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This thesis evaluates the Techno-Experiential Design Assessment (TEDA) for social research on new media and emerging technology. Dr. Roman Onufrijchuk developed TEDA to address the shortcomings of current methods designed for studying existing technologies. Drawing from the ideas of Canadian media theorist Marshall McLuhan, TEDA focuses on the environmental changes introduced by a new technology into a user's life. I describe the key components of the TEDA methodology and provide examples of its use in several technology assessment applications. Specifically, I reflect upon my experiences developing the Media Experience Database used to organize and animate TEDA's analytical components. I discuss lessons learned while studying emerging technologies with TEDA, and provide recommendations for its future applications.
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