Video game provisioning for the Indian telecommunications industry: Market analysis

Author: 
File(s): 
Date created: 
2005
Department: 
Faculty of Business Administration - Simon Fraser University
Abstract: 

This strategic analysis examines market potential and strategic options for entry for a developer of computer games into the market for mobile telephone games in India. The issue is examined from the perspective of Radical Entertainment, a Vancouverbased computer game developer. As the video game industry braces for the market turbulence expected to result from the introduction of the next-generation console platform, Radical Entertainment Inc. has been compelled to reassess its current strategic position and consider possible market diversification. Analysis will illustrate Radical Entertainment's strategic position and extrapolate a market development strategy congruent with both its internal and external conditions. The analysis concludes with recommendations that Radical proceed with an Indian development exercise on the basis of a larger Asian development strategy and part of a wider R&D effort, proceeding into the cellular space, specifically, should a provisioning agreement with an Indian telecommunications organization include market access assurances and protection.

Thesis type: 
Research Project (M.B.A.)
Description: 
The author has placed restrictions on the PDF copy of this thesis. The PDF is not printable nor copyable. If you would like the SFU Library to attempt to contact the author to get permission to print a copy, please email your request to summit-permissions@sfu.ca.
Language: 
English
Document type: 
Thesis
Rights: 
Copyright remains with the author
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